Act! CRM Features

Purpose-built for small and midsized businesses, Act! CRM provides the ultimate toolset to build relationships, maximise engagement, and drive business growth.

Rich customer management

Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place—the Act! contact record—for a complete view of your customer relationships. Seamlessly move your customer information from your current CRM solution with ease.

Unlock the full potential of Act! with Custom Tables! Manage detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects with ease.

Key features: Contact Management – Groups & Companies – Activity Tracking & Alerts – Custom Tables

Powerful Marketing Automation

Optimise all the ways you communicate with prospects and customers with Act! Marketing Automation1 to maximise engagement and drive business growth. Engage prospects and customers with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution.

Key features: Campaign Management – Template Editor – Lead Management – CRM Workflow – Response Metrics

Dynamic sales pipeline management

Manage opportunities using a simple, out-of-the-box sales process or one you configure to fit your business. Track products or services, status, days open, probability of close, documents, and more with every sales opportunity.

See a complete, visual representation of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts. In-context KPIs help you understand the health of your pipeline at-a-glance.

Key features: Opportunity Tracking – Sales Process Automation – Pipeline Management – In-context KPIs

Actionable business insights

See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making. Dig deeper with one of 50+ preconfigured reports or create custom reports with the report designer. Export reports to Microsoft® Excel, PDF, and email for further analysis or sharing with your team.

Key features: Act! Insight Dashboards – Custom Dashboards – 50+ Reports – Custom Reports

Act! Companion

Stay connected to key Act! details from wherever you are with Act! Companion, a native mobile app designed for iPhone®, iPad®, and Android™2 — a valuable active subscriber benefit!

Handheld-Contact-1-ACT!
Act CRM API integration

Act! Connect

Connect with hundreds of popular apps that extend the power and reach of Act! — a valuable active subscriber benefit! Get started with a few simple steps, then watch as Act! Connect automatically moves info between Act! and the apps of your choice.

Quick Act! overview

Check out this brief 2-minute video to see how you can grow your business with Act!