Patrick Lennon is a seasoned CRM expert with over 30 years of sales and marketing experience across Ireland and the UK. Early in his career, Patrick recognised the potential of CRM technology to improve organisation, productivity and customer relationships, and began customising systems around the way businesses actually worked.

His career has spanned diverse industries, including audiovisual solutions, integrated security systems, and marketing and events management for a charity. This experience has given him a deep understanding of the different challenges businesses face and how CRM can be optimised across different markets.

In 2014, Patrick founded Smarter Business to bring this experience together and help organisations get more from their CRM investment. As technology evolved from desktop systems to cloud platforms, automation and now AI, so has Patrick’s approach.

Today, he helps businesses use CRM, automation and AI to reduce routine administration, improve productivity and give teams more time for critical thinking and building valuable customer relationships.

Understand the business first. Then make the technology work smarter.