Patrick Lennon is a seasoned CRM expert with over 30 years of experience in sales and marketing. His early career in Ireland and the UK involved working in high-pressure environments for SMEs, where he had to balance acquiring new clients while managing existing ones. Recognising the need for better organisation, Patrick embraced early CRM technology, customising systems to meet specific business demands.

His innovative approach to CRM integration enhanced productivity, reduced stress, and streamlined customer acquisition and retention. Patrick gained a reputation for involving all levels of an organisation in CRM design and providing tailored training, which ensured widespread adoption.

Patrick’s career spanned various industries, including audiovisual solutions and integrated security systems as well as a marketing and events manager for a charity giving him deep insights into optimising CRM systems across different markets. In 2014, he founded Smarter Business to share his expertise and help businesses maximise the value of their CRM systems.