Most CRM software offers standard functionality right out of the box. To turn it into a real business differentiator, our consultation services help you get the most from the system — customising it specifically for the way your business works, and increasingly, using AI to go beyond what standard configuration alone can do.
We tailor your system starting with your organisation’s own “vocabulary,” what you want to track, who should have access to what, the reports you need, and how the interface should look. We can also build AI-powered capabilities into the mix — from intelligent data entry and automated insights to AI-driven recommendations tailored to how your team works. Together, these customisations make the software easier to use and give your organisation a genuine competitive advantage.
See your Act! data from a perspective you may not have seen before. Get a real handle on your organisation’s critical business metrics, with a deeper understanding of individual and team performance.
Act! provides 88 pre-configured reports covering Contacts, Groups, Companies, Opportunities, Sales Pipeline and Activities. Smarter Business adds custom reporting and report automation — emailing them out on a time-specific basis, with AI used to surface the trends and anomalies worth your attention rather than just the raw numbers.
Act! Dashboards and Insights (Premium & Cloud subscribers) give you a comprehensive, visual summary of activities and opportunities in a single view — tracking KPIs and other business metrics in an interactive, at-a-glance format.
Let us unlock these insights for you. We’ll build custom reports, dashboards and new ways of seeing your data — using Act!’s own capabilities, or AI tools like Claude, ChatGPT, Gemini or Microsoft BI to go further still.


Get your apps talking. Speed up your workflow and eliminate duplication with AI-driven application integrations and connections.
Integrate your disconnected processes so all your business systems work as one. Improved workflow, sharpened by AI, makes your business more agile and responsive to customers and changes in the marketplace.
The benefits of integration combined with AI and automation add up to a more productive organisation with reduced costs.
With Smarter Business on your side and App integrations and automation are no longer the preserve of large organisations — we make them affordable.
Grow your business and improve workflow with AI-powered add-ons that automate and connect with your other business systems. Say goodbye to time-consuming, repetitive tasks. Setting up AI and automation can be time-consuming and complicated, so call in the experts — Smarter Business.
The benefits of AI, automation and app integration add up to a more productive organisation with reduced costs. They’re no longer the preserve of large organisations — we make them affordable.
Say goodbye to time-consuming, repetitive tasks. Act!, together with Smarter Business’s MCP product, AI tools, and other app developers and integrators such as Zapier, gives organisations the opportunity to automate the work that used to eat up your day. Setting up AI and automation can be time-consuming and complicated, so call in the experts — Smarter Business.
Successful CRM relies on the smart use of technology, and by customising, automating and integrating with AI, you bring it to the very heart of your organisation.


Choose who has access to what information. Act! offers advanced Team and Department capabilities found in supposedly high end CRM solutions. Smarter Business tailors Act! to suit your organisations Teams, Departments and Senior Management requirements.