What new in Act v21 - The next generation of Act! is here!

When proven CRM meets powerful Marketing Automation, the possibilities are limitless! Act! provides the ultimate toolset to grow your small business.


Dynamic sales pipeline management

Stylised Dynamic Sales Pipeline Management.Manage opportunities using a simple, out-of-the-box sales process or one you configure to fit your business. Track products or services, status, days open, probability of close, documents, and more with every sales opportunity. See a complete, visual representation of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts. In-context KPIs help you understand the health of your pipeline at-a-glance.

  • Interactive sales funnel
  • In-context KPIs
  • Landing Pages/Web Activity.
  • Actionable sales pipeline
  • Advanced filters to see data by rep, sales stage, date range, and more

Opportunity Tracking | Sales Process Automation | Pipeline Management | In-context KPIs

Act! Marketing Automation

Optimise all the ways you communicate with prospects and customers with Act! Marketing Automation to maximise engagement and drive business growth. Engage prospects and customers with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution.

  • Templates: Drag-and-Drop and WYSIWYG.
  • Drip Marketing: Set send schedule, set trigers and actions for mail responses.
  • Landing Pages/Web Activity.
  • Web Activity - Fantastic way to monitor activity on your website.
  • Admin Tasks: Manage Users, suppression lists, Custom Fields and so much more.
Act Marketing Automation Ireland

Campaign Management | Workflow Designer & Template Editor | Lead Management | CRM Workflow | Response Metrics | Deliverability

Smarter-Business-ACT-CRM Insights

Act! Custom Tables available to active Act! Premium Plus subscribers

Do you maintain complex data separate from Act!, because you struggle to find the right place for insurance policy details, product catalogues, mortgage information, or project management dates? Unlock the full potential of Act! using Custom Tables Manager and Industry Templates in the new Act! Premium Plus. Custom Tables Manager provides maximum adaptability so you can bring complex data sets, unique business processes, and specialised industry practices together in Act! to manage your business. But unlike spreadsheets, you can associate individual table entries to Act! contacts, companies,groups, and opportunities for easy reference. Plus, you get the benefits of CRM to action on the data—create activities and to-dos, send follow-up emails, engage in informed sales conversations, and more.

  • Asset Tracking
  • Event Management
  • Financial Services
  • Recruitment
  • Membership
  • Project management
  • Service management
  • Support management
  • Training
  • Any specialised use

Act! business insights - Dashboards now include Custom tables data

See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making. Dig deeper with one of 50+ pre-configured reports or create custom reports with the report designer. Export reports to Microsoft® Excel, PDF, and email for further analysis or sharing with your team.

  • Average Time in Stage
  • Marketing Effectiveness/Penetration
  • Business Health
  • Return on Investment
  • Customers Location of Sales by…
  • Productivity by Rep
  • Top Customers
  • Average time to close an opportunity
Smarter-Business-ACT-CRM Insights

Act! Companion - new mobile app

Stay connected to key Act! Premium details from wherever you are with Act! Companion, a native mobile app designed for iPhone®, iPad®, and Android™ . Create and update contacts, receive alerts for upcoming activities, capture important history items, and get driving directions with maps. Best part, Act! Companion is included in your active Act! Premium subscription at no extra charge!

  • Create, update, and delete contacts on-the-fly.
  • Schedule and update activities and to-dos.
  • Receive alerts for upcoming activities so you can plan for what’s next.
  • Capture important history items and associate history to contacts or users with @mentions.
  • Schedule and update activities and to-dos.
  • Get driving directions, find nearby places of interest, and navigate to meetings with maps.
  • Gain insight into business and team performance with interactive, graphical Act! Insight dashboards.

Dozens of subscriber-exclusive product enhancements

Enjoy dozens of subscriber-exclusive product enhancements that make Act! even better! Experience improvements to Custom Tables that allow you to quickly assign records and expand list views; plus perform advanced queries and mail merges, manage cascading dropdowns, and specify default columns via the web client. Additional enhancements include the option to attach inbound Outlook® emails to Act! history automatically, intelligent update notifications for offline clients, the option to manage activity types via the web client, enhanced security, and much more!


Which is the right Act! CRM software management solution for you?

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Act! Pro

Entry-level, out-of-the-box feature set for individuals

  • Desktop access
  • Contact management
  • Sales automation
  • Act! emarketing

Best for:

Cost-conscious individuals and small workgroups.


Contacts, Groups & Companies, Notes & History
Tasks, Calendar & Activities, Opportunity Tracking
Outlook, Google, Dropbox & social integration
Integrated emarketing Services
Best Practice Process Automation
Dashboards & Reports
Mobile and Marketplace Solutions Available

Only €279 per user

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Act! Premium

Full-featured, everywhere access CRM for individuals & teams

Instant on-premises with online access or cloud hosted with Act! Premium

  • Online, offline, & mobile access
  • Contact management
  • Sales automation
  • Act! Marketing Automation
  • Act! Insight
  • Act! Connect
  • Act! Companion app
  • Act! Premium Contact Link
  • Act! API
  • Expert technical support
  • Product upgrades

Best for:
Mature small-to-medium sized businesses that value flexibility and web services connectivity.

Windows®, Web, Cloud hosted and Mobile

Group access PC, Web, mobile
Group Scheduling,
Group Dashboards and Reports
Enhanced Security Settings
Advanced Admin Options

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Act! Premium Plus

Adaptable CRM that complements your unique business

Unlock the full potential of Act! with Custom Tables in a flexible on-premises or Cloud environment

Includes Act! Premium features, plus:

  • Custom Tables Manager
  • Industry Template Library
  • Private Cloud option

Best for:
SMBs requiring an adaptable CRM that complements your unique business. desktop or Cloud environment options.

Windows®, Web, Cloud hosted and Mobile

Subscription based Payment
On-demand access to Act! Premium
Exclusive video training
and expert support – included!
Automatic setup, backups, and upgrades
Affordable, flexible subscription options
Integrated emarketing services

  • €35*

    Prices are per user/month/excl. VAT

    **Billed annually at €420 plus vat

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